INTERMOT Cologne
INTERMOT Cologne is one of the world leading shows for motorized two-wheelers. Held once every two year, the 7th International Motorcycle and Scooter Fair was held during Oct 06th ~ 10th and about 1,000 exhibitors from 36 countries participated in this event.
This is the third time Fushing Brothers attended this show as an exhibitor. Compared to 2006 and 2008, this year, there were fewer exhibition halls and the number of exhibitors. Given that EICMA, another motorcycle fair, will be held in Milan this November, such fact could partially account for the reduced number of exhibitors at the Cologne show.
In the past, a lot of dealers and importers showed up at the exhibition in the first two days. However, this year, there weren’t as many dealers and importers as one would have hoped. We believe this may be due to the fact that the economy has not fully recovered from the 2008 financial crisis. In the last two days, there were a lot of end users entering the show but it was also apparent that their consuming power decreased as compared to the past.